Leadership

Experienced Management Team & Industry Experts

Doyen Elements brings together a leadership team that merges traditional business management with a sizeable, commercial marijuana operator with years of knowledge in large-scale manufacturing and distribution in the U.S. This merger of industry-relevant expertise is what will allow the Company to take advantage of the growing Hemp and Cannabis industries. Doyen Elements will be able to provide mission critical, ancillary business services to the industry, essentially becoming a specialized consultant and/or marijuana-specific business incubator.

Business Model Synergies & Increased Levels of Operational Efficiency

Bringing together the most lucrative aspects of its companies, Doyen Elements has absorbed the expertise of each entity to be able to offer its services on a mass, nationwide basis. Through the synergies of each entity, the Company has the ability to go to market with a positive value proposition and positive earnings, boasting high levels of operational efficiency and the reduction of management costs to individually run each subsidiary company. Operating efficiencies for the Company will arise from:

  • Economies of scale;
  • Greater pricing power and higher margins resulting from greater market share;
  • Combination of different functional strengths;
  • Higher levels of growth from new and expanded markets.

OUR TEAM & BIO

Cindy Boerum

Chief Executive Officer
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Ms. Boerum became the Chief Operating Officer of Advantameds Solutions USA Fund I, Inc. in September 2016; selected in June 2017 as Chief Operating Officer of Doyen Elements, Inc.; confirmed by the Board of Directors as the Chief Executive Officer of Doyen Elements, Inc. in early November 2017. Ms. Boerum was Vice President of Sales and Consultant for Accentia International Outsourcing Company in Hyberdad, India, from 2009 to 2011. The leadership included national and international sales teams. Previously, Ms. Boerum held positions of Vice President of Sales for Opus Healthcare in Austin, TX. 2004 to 2007 and positioned the company for acquisition by NextGen. She also held the positions of Enterprise Vice President of National Accounts and Sales Manager for the top 32 health organizations nationally at McKesson from 1989 to 2003. During this time, she received various top performer awards, not only from McKesson, but also the state of Minnesota. Ms. Boerum received her clinical experience at Shady Grove Adventist Hospital, in Maryland, from 1979 to 1989.

Jeff Hranicka

Chief Operating Officer
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In 2016, Jeff joined Advantameds Solutions as the Capital Investment Manager and has successfully completed the NASAA Series 65 Uniform Investment Advisor Law Examination; selected in June 2017 as Chief Technical Officer of Doyen Elements, Inc.; confirmed by the Board of Directors as the Chief Operating Officer of Doyen Elements, Inc. in early November 2017. Jeff is a proven business leader that delivers operational and financial commitments while developing profitability improvements through organizational leadership. Beginning in 1998 he served multiple roles and was promoted to a Senior Sales and Operations Management Executive with leadership positions of increased responsibility and complexity for WESCO Distribution, Inc., a leading global industrial supply distributor of electrical, data communications, MRO and OEM products and services. Jeff was successful in this complex industrial distribution business progressively leading larger operations and sales teams in multi-site operations driving the development of beneficial partnerships with customers, suppliers and employees.

As Director of the WESCO Midwest Region, 2008-2015, he led a world class sales organization approaching $200 million in revenues with responsibility for over 180 employees coordinating multiple resources in sales, operations, finance, human resources, purchasing, pricing and marketing as critical components of the field organization. Prior to his executive management positions, Jeff was the entrepreneurial owner of Master Tech Photo Service which was a full-service wholesale photofinishing laboratory serving professional photographers and retail outlets with various photo services and products for 13 years.